Tuesday, October 04, 2011

Thomas Mulcair: You need a Story

Welcome  to the race for the leadership of the federal NDP.

And before you launch into your campaign, you would do well to ponder the campaign strategies devised for two recent success stories in Alberta by Stephen Carter.

This is a summary of his winning Strategic Troika:

Key to Nenshi's win was [Stephen] Carter's "new theory of electioneering," in which he promoted three dimensions of brand politics: personality, ideas and story. "If you can build that brand, people will follow that brand. They're not interested in right or left (on the political spectrum)," says Carter.

And the best of luck in your quest.

The Cat is rooting for you!

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