Just started reading Fear and Loathing: On the Campaign Trail ’72, by Hunter S. Thompson, and came across this passage early on:
There are only two ways to make it in big-time politics today: One is to come on like a mean dinosaur, with a high-powered machine that scares the shit out of your entrenched opposition (like Daley or Nixon) … and the other is to tap the massive, frustrated energies of the mainly young, disillusioned electorate that has long since abandoned the idea that we all have a duty to vote. This is like being told you have a duty to buy a new car, but you have to choose immediately between a Ford and a Chevy.
Hunter S. calls this group the ‘untouched constituency’.
In Canada we have about 40% of the electorate who don’t vote in federal elections.
That’s an untouched constituency of 4 in 10 voters.
With Harper’s new Tories barely able to scratch together 40% of the 60% voting segment, that leaves a lot of room for the Liberal Party to target the vast untouched constituency.
If we can inspire 2 in 10 of these non-voters to drag themselves to the polling booths in 2014 or 2015 to vote, by giving them something inspiring to vote for, then Harper will be able to retire come the next election.