A key to understanding the inner workings of modern politics is to understand what role the framing of issues takes, and the key to that is to understand why Frank Luntz, the Republican advisor, ranks at the top of political framing.
The news is full of interviews of Israeli and Palestinian spokespersons, with the occasional Hamas leader appearing.
When you watch and listen to these people represent their sides, ask yourself which spokespersons do the better job of framing the issues.
Here’s one take of what is governing the framing of issues by Israeli spokespersons, by the senior political analyst at Al Jazeera:
Do you wonder why official Israeli spokespersons sound so calm, smiley and kind when their popular base sounds so angry, so aggressive, and so racist? How they are likely to say something like, "thank you it's nice to be with you", even after being grilled by a probing frustrated anchor. Why, when asked about the expansion of illegal settlements, Israeli spokespersons speak of the need for a peace settlement, and when asked about bombing civilians, they speak of a better future for all children, Israeli and Palestinian?
Wonder no more. This is all part of a well-thought, well-orchestrated media strategy to mystify, mislead and even misrepresent the reality. And much of it can be found in The Israel Project's 2009 Global Language Dictionary.
But this is not unique to Israel. Governments set up entire ministries and/or institutions to defend their policies and advance their narrative, at times to mislead their enemies or competitors. Indeed, it's naive to expect otherwise. Like cynicism, gullibility is especially dangerous for journalists.
And you can access the Project document itself at this site.
Just who is The Israel Project? Check Wikipedia for information.